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Seven Steps to Creating Your Commercial Writing Portfolio |
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Written by Peter Bowerman
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2005-04-19 |
Seven Steps to Creating Your Commercial Writing Portfolio
By Peter Bowerman
Want To Land the Well-Paying Work? You Need Proof, and Here’s the Plan!
So, your commercial portfolio consists of a few articles from the church newsletter, several poems, and the brochure you created for your own business? Sorry. Most corporate clients won’t throw work your way. You don’t have to have the proverbial “overstuffed-with-Fortune-100-gems” book, but do get your presentation up to snuff. All the following ideas can be done while you’re employed elsewhere. Smaller companies will be more open to less impressive samples and can provide juicy opportunities for boosting the quality of your “book.” And you may already have some writing samples. Consider the following:
Past Lives. So what if your samples are from a past life, say, 15 to 20 years ago? Use ‘em. You might spiff them up by copying them onto glossy paper, or if you’ve got a graphic designer friend, maybe you drop the copy in a new, fresher layout. But, as a rule, good writing is good writing, whenever it was done.
Past/Present Jobs.If you have some writing projects from a full-time, work-for-hire position (past or present), absolutely you should use them. Just be sure you’re not violating any confidentiality agreements. If they are politically sensitive in some way, simply purge the delicate information, replace with generic verbiage, repackage it and add it to your portfolio. And taking the time to track down past work, even if it takes beaucoup phone calls or legwork, is preferable to having to create a new sample.
Excerpts. If the fruits of past efforts were thick manuals, user guides, reports or other voluminous projects to big or boring to make a good sample, pull out some engaging chunks and reformat them for easier reading. Even if that’s precisely the kind of work you want to land again, it never hurts to highlight your best work to help prospects more quickly get a feel for your abilities.
Journalism.If you came out of journalism and have a pile of news clips, yes, you can certainly use them. And while you will no doubt earn credibility points in the eyes of your prospects for your professionalism, writing ability and eye for the deadline, by virtue of your former line of work, you’ll still want to beef up your book with some more corporate samples like brochures, ads, newsletters (similar to articles), etc.
Re-Purpose. Try to leverage any past writing efforts, regardless of the circumstances, if you can honestly say you wrote it. That means doing whatever you need to do to – forgive this loathsome, corporate-speak word – “re-purpose” the samples you do have. Whatever you ultimately have to do to add one to your portfolio will, as discussed above, be less of a hassle than having to land another sample from scratch.
Create A Portfolio.Remember my suggestion in TWFW about teaming with a graphic designer to simply create some ads or brochures for fictitious companies to demonstrate your creative abilities? Well, by definition, this is what grads from the finest arts schools in the country do. They don’t get the chance to work on real jobs until they get a real job, so they build the book they’ll cart around to interviews by simply picking existing companies and making up stuff. Yes, ideally, you’d land some pro bono work with real companies to build your portfolio, but just know that tapping nothing more than your imagination and writing skills is a perfectly acceptable strategy.
Pro Bono.A proven way to build up your portfolio when starting out. It’s a great strategy for boosting visibility, getting and keeping your name out in the community, building up goodwill, gathering the right kind of corporate-type samples (brochures, newsletters, press releases, ads, etc) and, in many cases, positioning yourself nicely to land paying work from those same entities (which often have healthy budgets) down the road. Below are a couple links for the kinds of organizations that would likely be receptive to a “win-win” pro bono pitch. Try to find the local or regional branches of these often-nationwide organizations and approach them as you would any prospective client.
Remember, I didn’t start out working for Fortune 500 companies. I worked up to it on the strength of projects done for smaller companies (AND often by riding in the door of the big boys on a graphic designer’s coattails, so forge those alliances). The bigger the company, the higher the expected quality of work. The smaller the end-user, the more likely they are to give a less experienced writer a shot. By all means, shoot high – especially if you can leverage some past industry experience or contacts. And if you don’t get hired, ask what it would take. Mighty useful information. Good luck.
© Copyright 2005 Peter Bowerman. All rights reserved.
Peter Bowerman is the author of The Well-Fed Writer (2000), an award-winning Book-of-the-Month Club selection, and its companion volume, The Well-Fed Writer: Back For Seconds. A commercial freelancer, business coach and seminar leader in Atlanta, Georgia, his client list includes Coca-Cola, BellSouth, IBM, UPS, Cingular Wireless, American Express, Mercedes-Benz, Junior Achievement and others. Visit www.wellfedwriter.comfor more info and to subscribe to his critically acclaimed free monthly ezine on commercial writing, THE WELL-FED E-PUB. |
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Psst! Wanna know the Secret of Getting Published? |
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Written by Terrie Leigh Relf
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2005-04-19 |
Psst! Wanna know the Secret of Getting Published?
By Terrie Leigh Relf
Just do it! (Sound of two fingers snapping…)
It’s truly amazing how simple it is to get published (sound of writer scrabbling for cover…).
Seriously, though, once you’ve decided to get published, that’s what happens. . . . You get published. It’s about focused intention; ok, and learning to read—and follow—those submission guidelines…and networking…and accepting rejection…and…and…and…
There’s really nothing mystical or supernatural about the submission and publication process (unless you’re a medium and/or a channel for dead writers…). Over the years, though, I’ve learned that in addition to making conscious decisions to “get published,” being persistent, and all those other directives, that it’s a willingness to edit and revise that has often been a determining factor in the submissions and publication process.
It’s simple, really (sound of paper shredder jamming…). When a poem, short story, article—or whatever else you send out—comes back to you (a euphemism for “rejected”), take an honest look at it. Does it need editing and/or revision? Did you send it to the “best” market possible? There’s a good possibility that it may benefit from revision. (If not, then send it out again without delay!)
First of all, writing is all about revision. It takes time, focus, and yes, desire. While many writers claim their process is nonlinear, others will say that they revise as they write, moving from the beginning, through the middle, then on to the end. I know writers who revise their work two-to-three times, and others who do so twenty-to-thirty times. On rare occasions, the first draft, with a bit of tweaking here and there, will "work." There really is no magic number, but if you want to create one, go ahead.
Secondly, glossaries, dictionaries, thesauri, reference books, and online resources are essential tools. Read them daily. Become informed on standard, archaic, and alternate usage. Develop an awareness of the sounds of the words, the feelings, sensations, and thoughts that they invoke. A few strategically enhanced word choices can really make a difference.
Third, don’t abandon a piece that’s not working at the moment—and don’t literally shred it out of existence. (I confess to doing both.) If a piece isn’t working, put it to the side for a while. If you’re in the revision stage, save each draft, labeled accordingly, then keep revising. Create an "ideas" folder with the bits and pieces. Sometimes, all it takes is a phrase or two to seed a new piece. I’ve been known to transfuse pieces, to “collage” them together.
Fourth, what is your intention? Who is your audience? What do you want your readers to see, hear, feel, taste, touch, or think? Where do you want to take them? What do you want to leave them pondering? While writing can be (and often is) about personal expression, catharsis, and all that, the chances are that you still want to share your work with others.
Fifth (yet another controversial issue), you "need" to read the work of other writers, if for no other reason than to see what they’re doing. Who do you like? What is it that you like about their work? What does that work "do" for you? Examine this closely through modeling.
Sixth, learn about the craft through reading, discussing and work-shopping. Find a mentor. Join on-line lists. Go to readings and other literary events. Read your own work in public. Writing is a developable skill; although some believe it’s a gift bestowed by Calliope, Euterpe, Thalia, Erato, or Polyhymnia; who are five of Zeus and Mnemosyne’s nine daughters, and the Muses of Epic Song, Lyric Song, Comedy, Bucolic Poetry, Erotic Poetry, and Sacred Song. [For more information on the Muses, go to: http://ancienthistory.about.com/library/bl/bl_musepages.htm?terms=The+Muses ]
Seventh, when you’re ready to submit your work for publication, follow the guidelines to the letter. If you’re not familiar with the publication, be sure to read a few issues before you submit. This will save you (and yes, the editors) time and energy. Develop positive relationships with the editors of favorite publications. Careers have been made with the mentorship of a single publication…
The important thing is to keep writing. When your work is criticized, listen (unless they’re really being nasty, then walk away). Remember it’s "just their opinion"—informed or otherwise. When critiquing others, be kind, but honest. Critique as you would like to be critiqued.
Terrie Leigh Relf is a poet, fiction writer, editor, and writing coach living in San Diego, CA. You may contact her at tlrelf@cox.net.
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The Curmudgeon Speaks: Our Crowning Glory: Having a Bad Hair Day |
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Written by Pamela Beers
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2005-04-19 |
The Curmudgeon Speaks: Our Crowning Glory: Having a Bad Hair Day
By Pamela Beers
My mother always told me that our hair is our crowning glory. It should always be styled to complement the shape of our face as well as our personality. And of course, hair should always be clean and shiny. She also said that you should never go out of the house without clean underwear in case you are in an accident and have to go to the hospital. Well, I was thinking about those words of wisdom from Mom today, and decided I have a real problem.
I woke up this morning, looked in the mirror, and started laughing. My very short hair-do is in the process of growing out. It was sticking straight up and sprouting in several directions. Add that to the fact my eyes were at half-mast and my breath reminiscent of Godzilla on a garlic binge, giving a picture of curmudgeonly charm that would appall the most loving mother. To make matters worse, we just moved so I couldn't find any clean underwear, as I frantically searched for the box in which my clean Fruit of the Looms were packed.
It seems like yesterday that I had my hair cut and styled. In looking back, it was actually February. My how time flies . . . along with my hair. What happened? My hair looked great yesterday. Something happens to a person's hair overnight. I just woke up and my hair grew . . . in four different directions. Even after a wash and liberal amounts of hair spray, my tresses still wouldn't cooperate. Oh great, at the moment it's going in six different directions, only now it's stiff. At least I found the box with clean underwear.
Running out of the house with briefcase in hand, I didn't want to be late for school. As I was driving along the expressway, I caught a glimpse of my hair in the rear view mirror. The wind from the partially open window re-styled my coif into yet another
direction . . . and it wasn't a pretty sight.
When I entered school, our secretary looked at me with a smirk. Being in a hurry, I didn't think too much of it. I walked briskly to my classroom where I prepared for the day, looking forward to the bright shiny faces soon to enter the room. When my second grade students arrived for the day, they entered the classroom, giving me a curious look. They kept glancing over at me, of and on, most of the day. One brave boy actually got up enough nerve to tell me that yesterday I looked a lot younger. He said, "I think it's your hair." Love those kids and their honesty.
As soon as I got home from school I called my daughter, who is also my hair stylist, and made an appointment for a cut and color. No more bad hair days for me . . . at least not for awhile. My hair is clean and shiny with a flattering cut and color, and I've finally found all my clean underwear. At least until the next move. My mother will be proud. |
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WOL Newsletter - April 19, 2005 |
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Written by WriterOnLine
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2005-04-19 |
April 19, 2005
A WriterOnLine Publication
My dear readers,
On behalf of all the staff here at WriterOnline, I extend to you my most sincere, enthusiastic, and warmest thanks! Thanks for what? Thanks for voting for WriterOnline as one of the 101 Best Web Sites for Writers, as announced in the May issue of Writer's Digest. We were listed in the category, "Articles, Tips, and Discussion Boards," so with renewed vigor, we will bring you innovative and useful content. And please do continue to keep us posted as to the types of articles you want to see.
Please welcome Jodi Rowland who joins our staff as Assistant Editor. Jodi comes to us from St. John Fisher College where she served as editor of the school's literary magazine, The Angle, for two years. Jodi is a wonderful poet – in fact she's had some of her work published in an earlier issue of WOL – check it out here. We'll see if we can't coax her into writing some more for us!
How many of you out there are magazine writers? This issue is dedicated to you. Writing for magazines is a fun and exciting way to make a living as there's always the thrill of waiting for the reply on that query you sent out yesterday. And chances are, if you're really making a living at this, you've got lots of queries out there at any given time for which you anxiously await responses. But it can also be a real roller coaster ride – emotionally because of dealing with the rejection and uncertainty, and financially because you never know where your next job, and therefore income, is coming from. That brings us to the issue of simultaneous submissions, or "sim subs" as they're fondly known in "the biz." The debate on this rages on. There are those who say that to wait on a response before querying other venues is ludicrous in this day of economic uncertainty. Others cling to the custom of one query – one publication. How do YOU feel about sending out sim subs? Send me an email along with your comments to: editor@writer-on-line.com We'll publish the results in an upcoming issue of WOL.
Wherever you are, I hope you are having a stretch of weather as magnificent as we are. We have had over a solid week of perfectly stellar days: blue skies, light breezes, albeit a bit on the cool side. The only downside to this is that I'd rather be outside doing anything (even raking??) than inside clomping a way at the keyboard where I belong. I am secretly harboring a wish for a rainy day, at least a cloudy one, so I won't have to feel so guilty about romping around like a gazelle in my yard. But how about if we look at it like this, those of you who are following in my Jumping Jack tracks: we are clearing out the cobwebs and sucking down that clean spring air to lubricate the brain for a summer of great writing!
So then, read on, enjoy, and until next issue, keep that ink flowing and those keyboards a'clacking (Despite the occasional romp)!
My warm regards,
Mary Anne Donovan
P. S. Have you seen Writer Online Learning Center lately? Just like here at WOL, the Learning Center has a whole new look, not to mention a new name. We have 25 courses, covering a broad range of interests and subject matter. New to the line up is Fiction Know-How, taught by Deborah Sutton. Check out the course description. Another cool course is Writing Poetry Inspired by Landscape or Place, taught by Jodi Rowland. Then, on the other end of the spectrum, check out Digital Communication Methods and Introduction to Technical Writing taught by yours truly.
IN THIS ISSUE
Hair quirks, or cowlicks . . . we all have ‘em, right? Whether you spend minutes at night, in Marcia Brady fashion, counting one hundred brush strokes, or you have hair gel issues like in the movie, There’s Something About Mary, you won’t want to miss out on this issue’s contest. For some inspiration, check out “The Curmudgeon Speaks: Our Crowning Glory: Having a Bad Hair Day,” where Pamela Beers shares her own hair quirks.
This Spring, along with your house and lawn work, take the time to tidy up your writing portfolio using Peter Bowerman’s “Seven Steps to Creating Your Commercial Writing Portfolio.”
Secrets don’t make friends, or so they say . . . that’s why Terri Relf tells all in “Psst! Wanna know the Secret of Getting Published?”
To learn a few catchy magazine-writing tips, sashay your way to Stephanie Olsen’s “Cut to the Chase.”
For more magazine related fun, test your matching skills on this issue’s Puzzle.
Who are pod people? Find out by reading Shelley Bueche’s News.
ANNOUNCEMENTS
Call For Submissions
Attention WriterOnline readers! We are actively seeking submissions in the following areas:
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Short stories: all genres
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Poetry
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Essays
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Articles: the mechanics of writing
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Articles: how-to
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Interviews with writers and authors
Writers whose works are accepted for publication receive a free subscription to JustMarkets, a daily markets-finder with the latest in market listings.
Please send all work to: submissions@writer-on-line.com

Announcing New Web Site
Cornet Solutions, the parent company of WriterOnLine, announces the opening of a new site, Cornet Center for Business Learning.
For those of you business mavens, or cousins, sisters, brothers, husbands, wives, parents of business mavens, this site offers business related courses, documentation, books, and a monthly newsletter. Do check it out, and pass on the word! And look ahead for special offers just for WriterOnLine subscribers!

Contests
Gimme' a Head With Hair! Long, Beautiful Hair!!
Tell your life story: poem, fiction, or creative-non-fiction involving three instances of hair. Could be your hair, or anyone else's hair, but it has to involve hair – three times!! Like that time when you were 6 and you cut off all your own hair, and you had to live with this chopped up mess on your head until it grew in? Or when your best friend got gum stuck in her hair and while trying to help her get it out, your hair got tangled up in the sticky mess too? Of course, it doesn't have to be THAT dramatic, it could simply be a poetic musing about a warm spring breeze caressing your winter-stale hair. (What is this, National Hair Month??) More
Puzzle
Magazine Matcheroo!
This one's a real fun one. Match the article to the magazine! In the left column are five article titles. Your job is to match the article title with the magazine in which an article of this title would most likely appear. The titles are, shall we say, a bit obscure, so the fun part comes in deciphering the title and matching it to the appropriate zine! More
News
By Shelley Bueche
Magazine Launches Include
Of Libraries and Steinbeck
On Bull___ (hint: it starts with an s, ends in a t , and rhymes with ‘it’)
iPod, youPod--President George W. Bush pod’s?

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Written by WriterOnLine
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2005-04-19 |
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