Books and Phones Do Mix: A Clever Idea

Nokia Corporation of Finland and Ebook Corporation have entered into a five-year distribution agreement distributing a growing range of popular e-books via a new generation of Nokia smart phones. Users of the mobile devices will be able to locate, download, and read books directly from their handsets. Ebook Corporation is supplying book excerpts that will be installed on Nokia phones. The phones will also include key elements of the ebook.com web-site. Both the e-books and the web-site gain unlimited exposure…a great marketing idea indeed.

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