Online Consumption Surpasses Magazine Readership

The Internet now has a wider audience than magazines do.   According to a study conducted by the American Press Institute, media consumption shapes up as the following:

• Television reached 94% of those surveyed, averaging 272 minutes of viewing time daily

• Radio reached 73% of those in the survey, averaging 122 minutes of listening time daily

• Newspapers had a 59% following, with those surveyed spending 29 minutes reading the daily paper

• The Internet captured 51% of those surveyed; the average respondent spent 73 minutes online

• Magazines were read by only 42% of those surveyed, with a mere 19 minutes spent reading the magazines each day.